Southern California management firm focuses on expansion

TEMECULA – President and Founder of Prime Association Services Shelie Xanthos announced the promotion of Jacqueline Morini to director of new community development and Toni Burns to director of marketing for the company’s Southern California offices.

Prime Association Services has been in business for a decade and has multiple offices in the Southern California region, including Los Angeles, San Diego, Orange County, the Inland Empire and Coachella Valley. The company specializes in new construction community association management, mid to high-rises, infill developments and large planned communities.

The announcement came as a pleasant surprise to industry professional Jacqueline Morini, who has more than 16 years of community association management experience and hold credentials with the Community Associations Institute.

“It’s great to be a part of such a respected company,” Morini said. “Shelie’s vision for company growth is inspiring, and I couldn’t be happier to accept this promotion.”

Toni Burns comes to Prime with nine years of community association management and marketing experience and is certified through California Association of Community Managers.

“I’m grateful just to have been considered for such a monumental role with Prime and it’s great to be a part of an awesome team,” Burns said.

Morini and Burns will be working together to help the already successful company expand to other California regions.

“I have no doubt that both of these ladies will help Prime succeed in a cohesive expansion so that our clients still feel a personal touch for each one of their communities,” Xanthos said. “We define our success by their success, and all of our team here at Prime understands how important our motto is. It’s an honor as a business owner to know all of our staff in all of our offices are so invested.”

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