Global Big Latch On to take place in Murrieta

World Breastfeeding Week is held the first week of August every year to raise awareness of the benefits of breastfeeding and the need for global support. Organized by the World Alliance for Breastfeeding Action, World Breastfeeding Week, Aug. 1 through Aug. 7, is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals.

To mark this occasion, on Friday, Aug. 5 and Saturday, Aug. 6 at 10:30 a.m., thousands of breastfeeding women and their babies/children across the world will gather in their own communities to take part in the Global Big Latch On, a synchronized breastfeeding event in multiple locations. The Big Latch On for Riverside County will take place at 9 a.m. on Saturday Aug. 6, at Donohoe Chiropractic Inc., 41880 Kalmia St., Ste. 135, Murrieta 92562.

In addition to the “latch” and in collaboration with the Inland Empire Breastfeeding Coalition, Riverside University Health System Public Health and Donohoe Chiropractic Inc., families can visit vendor tables for information on local resources and breastfeeding-friendly businesses. Additionally, the first 200 participants will receive a goodie bag with samples and discounts from businesses and resources and every participant will be entered into the prize raffle. A few of the prizes include a Boppy pillow, baby carriers, breastfeeding essential oil packages, free infant massage class, pumping and breastmilk storage kits, lactation cookies, nursing apparel, baby care items and much more thanks to the generous donations of sponsors, vendors and local supporters.

The first Big Latch On took place in Aotearoa New Zealand in 2005. It was introduced to Portland, Oregon in 2010 by Small Beginnings Group LLC and has since taken off globally.

This year our goal is to break the current Global Big Latch On records of 14,889 children breastfeeding during the count time period; 15,336 breastfeeding women attending; and 36,502 in total attendance

The long-term vision is that one day a Global Big Latch On event will be held within walking distance of every family in the world.

The Global Big Latch On is informed by the principles of community development, providing the opportunity for breastfeeding women to get together in their local communities, host their own events and identify opportunities for on-going support.

Breastfeeding contributes to the normal growth and development of babies/children, and babies/children who are not breastfed are at increased risk of infant morbidity and mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis and premenopausal breast cancer and ovarian cancer (both mother and baby). The World Health Organization recommends breastfeeding exclusively for the first six months of a baby’s life to optimize these benefits, continuing to breastfeed for two years and as long thereafter as is mutually desired by a woman and her child.

This year’s event will be co-hosted by Kristen Davis, a Clinical Lactation Specialist who is also working towards an International Board Certified Lactation Consultant and Donohoe Chiropractic Inc. This is Davis’s third year participating in the event and expects over 200 participants this year.

“I hope breastfeeding and pumping moms in Riverside County will come out to help us set a new record, build community and be showered with goodies and local resources,” Davis said. “I am passionate about helping breastfeeding moms. As a mother of three children myself, I know the struggles and triumphs of feeding and raising babies. I want the moms of Riverside County to feel encouraged and confident in their breastfeeding journey. The Big Latch On is a great way to show support for our community of breastfeeding moms.”

The event is free and open to the public. While not necessary, participants can register at https://www.eventbrite.com/e/the-big-latch-on-riverside-county-tickets-26597341364

For more information, contact Kristen Davis, Clinical Lactation Specialist at (760) 716-6699 or by email at [email protected]. Information about the event can also be found at www.biglatchon.com or http://www.facebook.com/TheBigLatchOnRiversideCounty

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