The Valley News, founded in 2000, has a new format starting this week. The tall tab, which used to be 11 inches wide by 16 inches tall, is now 11 in. wide by 22 inches tall.
“While I have always been a fan of the tall, tabloid size we’ve had since 1997, it just made sense to jump to broadsheet,” said publisher Julie Reeder. “In addition to immediate economic advantages, it allows us greater creativity with layout, the use of standard advertising sizes for the agencies we work with, and the ability to accept inserts that didn’t fit into our tab format. We also now have the ability to do more sections, which makes it nice.”
“The reader experience should continue to improve with the new format,” said Reeder. “As for content, we will continue to produce award-winning stories and photos each week, it will just be in a larger format, like the San Diego and Riverside daily papers.”
“We are continuing to strengthen the product as far as content,” said Reeder. “This redesign will take on more changes graphically over the next few weeks, but content will be the same comprehensive, local coverage our readers expect.”
All Village News, Inc. newspapers have the new format, including the Fallbrook/Bonsall Village News, Valley News, and Anza Valley Outlook.
Also starting this week, Valley News has taken over operations of Verican Inc. products in Valley Center and Hemet, which include the Valley Center Roadrunner weekly newspaper, Boulevard Magazine, Valley Center Magazine, Hemet Valley Chronicle newspaper, and the Home Shopper Magazine in San Jacinto.
“We are excited to join forces with Verican’s independent papers in our surrounding region,” said Reeder. “We are stronger together and the pool of resources we have between us is really incredible. We expect to do even greater coverage of our areas as partners, rather than competitors.”
Eric Buskirk, owner of Verican Inc. will serve as finance manager for all the papers and magazines in addition to offering newspaper technology services. Verican Inc. has been in business since 2001 offering websites, computer applications, classified advertising programs, e-newsletters, and business services to over 100 newspapers around the world, in addition to local businesses.
Buskirk and his team are enthusiastic about the future with their Village and Valley News
“Our Hemet and Valley Center teams are excited about the opportunity to join up with Julie and her team,” said Buskirk. “We are strong believers in community journalism.”