As businesses reopen, a good plan and flexibility are the key

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CHARLESTON – With the economy trying to overcome the effects of COVID-19 and the nation’s political unrest, business leaders face a challenge like never before as stores and offices reopen and try to lure back customers and clients. “Even before our current crisis, it’s always been important for businesses to respond to unanticipated changes in the market that threatened their product or business model,” Adam Witty, the ForbesBooks co-author of “Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity and Makes Competition Irrelevant,” said. “Now, a willingness to adapt to changing consumer habits and ways of doing business will be more important than ever. One big challenge will be that businesses need to have a plan a
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