As pandemic clouds future for entertainers, 1 local artist hosts virtual concert fundraiser

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Tim Moyer performs at the Winenormous fundraiser in 2019. Valley News/Courtesy photo

One of the very first industries to experience the fallout of state’s stay-at-home orders and social distancing was entertainment in mid-March.

Even before that, some large events were being canceled due to concerns about the spread of the coronavirus, which has now infected almost 900,000 and killed more than 50,000 in the United States as of April 23.

Tim Moyer, a local musician who works with other local artists through his record label, Broken Home Music, said he began to feel the impacts of the coronavirus in early March, two weeks before stay-at- home orders started to be issued as most Americans began to come to grips with the implications of the pandemic.

“The Natural Products Expo was the first indicator,” Moyer said.

Moyer had a performance scheduled for that event, which was set for March 2 at the Anaheim Convention Center, but the event was canceled at the last minute due to concerns about coronavirus.

Another event that he had personally been organizing, the Moyer Entertainment Group Acoustic Music Festival, could not go on as planned. The festival, which is a continuation of the Temecula Valley Bluegrass Festival, had been scheduled for March 21 in Murrieta.

Another event Moyer said he typically performs at, the National Association of Music Merchants Show in Anaheim, takes place in January, and as of yet there has been no indication next year’s show will be canceled. But the sudden cancellation of other events has certainly had an impact.

Moyer said he is fortunate that he does not rely on his entertaining career to pay the bills. He said he has run an information technology company on the side for the last 30 years to offset his music career finances – something that turned out to be a smart investment with the pandemic.

“That has increased since the pandemic started because all of my law office clients are all needing to work remotely from home,” he said.

Moyer is keeping busy apart from that, as well. His work with other local artists through his record label has not stopped, and he’s taken the hole left by canceled events and filled it in by starting a series of fundraiser events, To Give 2.

The series features three to six artists performing live on Facebook, and donations are solicited during the virtual concerts for a local entity being affected by the coronavirus, whether that’s a hospital or a nonprofit. The first event was held April 5 for the benefit of staff at Loma Linda University Medical Center’s hospitals in Murrieta and Loma Linda in the form of gift cards and vouchers for food.

“At the time, they were not accepting outside food donations,” Moyer said. “And I had called (an) administrator to ask how I could help and she suggested gift cards so that the staff that were working sometimes triple shifts could get off-site clear their heads and get a decent meal.”

Donations for the second concert went to the Community Food Pantry of Murrieta, Moyer said.

Will Fritz can be reached by email at wfritz@reedermedia.com.