Digital Dental Leaders honored as December Business Spotlight


MENIFEE – As part of its ongoing Business Spotlight Program, Menifee’s Economic Development Department recognized Digital Dental Leaders as the Business Spotlight for the month of December. The company is led by cofounders Eric True and Ben Bixby and was founded in 2015. The cofounders were also finalists at the recent Spirit of the Entrepreneur awards ceremony in November, where 38 regional entrepreneurs were selected from a pool of more than 220 nominees for the coveted award.

An all-digital dental laboratory, the company was built on the concept of using emerging technology to improve efficiency in the dental design and manufacturing process. Currently, the company is in the process of exploring expansion plans in Menifee, which would allow them to significantly increase the production of their growing company.

“As directed by our recently completed comprehensive economic development strategy, advanced manufacturing is a targeted industry for Menifee and for the region” Gina Gonzalez, director of Menifee’s economic development, said. “We are proud to be home to Digital Dental Leaders, an advanced manufacturer, as we are dedicated to helping cultivate continued growth in our business community and diversifying our local economy.”

Menifee’s Business Spotlight program is a free business recognition program designed to create awareness about the variety of local businesses and their contributions to the Menifee community and region. Featured businesses are recognized at a city council meeting and highlighted on

Additionally, businesses are awarded a 30-second professional video production created by the Department of Economic Development that will be showcased on the city’s website, social media platforms and given to the business with rights to use as needed to promote their business.

Submitted by city of Menifee.