Inaugural charity softball game has success

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Softball game ending
Murrieta-based company, the Creative Bar, and Temecula-based company, 60 Grit Studios, come together Sunday, Jan. 12, to create a tradition of team-based, community-centric events to benefit nonprofit organizations. Valley News/Courtesy photo

The softball game that took place at Cal Oaks sports park Sunday, Jan. 12, between Murrieta’s Creative Bar and 60 Grit Studios of Temecula, was quite a success.

Family and friends of both creative companies gathered to cheer on the teams, and because the game was designed to benefit local nonprofit organizations, representatives from both designated organizations were also in attendance to witness the event and receive the donations after the game ended. The teams donated a set amount based on who won and who lost the game.

60 Grit Studios emerged victorious in the game and took home the Creative Cup and selected Charity for Charity as the beneficiary of the donation. Charity for Charity is a nonprofit organization raising funds to fulfill the wishes of residents with a life-threatening illness or traumatic injury. Charity Prestifilippo, founder and president of Charity for Charity, accepted a check for $2,500 on their behalf.

The Creative Bar selected Oak Grove Center. Oak Grove Center is a nonprofit residential, educational and treatment Center with multiple campuses for children throughout California with psychological, emotional and behavioral problems and special needs. Tammy Wilson, CEO of Oak Grove Center, accepted a check for $1,000 on the organization’s behalf.

Justin Lawler, principal of The Creative Bar, said that he was very pleased with the turn-out for the event, as well as our opportunity to tangibly support organizations that improve the quality of life for community members.

“Our team is looking forward to creating many more community-based events like this with 60 Grit Studios, as well as other local businesses. We hope to establish a fun tradition that has an underlying current of doing social good here in Murrieta and Temecula,” Lawler said.

Gerry Marron and Jay Echeverria, who are the co-founders of 60 Grit Studios, said they were thrilled to secure a game victory, but also were happy that these two companies could come together to do something that benefits organizations like Charity for Charity and Oak Grove.

“I hope that this is the first of many events we do together to benefit our local communities,” Echeverria said.

The next event will likely be this coming summer and will keep social good as the main purpose. Both the Creative Bar and 60 Grit Studios are hoping that future events will garner even more participation from local businesses and community support.

The Creative Bar is a top-shelf branding and advertising agency aimed to create awarded brands, designs and messaging. Located in Murrieta, California they have provided branding solutions resulting in over 130 national design, marketing and advertising awards since 2010. For more information on The Creative Bar, visit www.thecreativebar.com.

60 Grit Studios is a full-service custom fabrication firm in Temecula, California, specializing in custom-crafted retail displays, theme environments, exhibits and experiential marketing. For more information on 60 Grit Studios, visit www.60gritstudios.com.

JP Raineri can be reached by email at sports@reedermedia.com.