John Hine Temecula Subaru ‘shares the love’ with Assistance League

Kevin Ohler, director of marketing; William Brumbaugh, vice president and general manager and Magaly Rivera, internet director, of John Hine Temecula Subaru present a “Share the Love” award of $50,000 for Assistance League Temecula Valley’s Operation School Bell to Dorcas Shaktman, second from the left, the nonprofit’s vice president of finance. Valley News/Courtesy photo

TEMECULA – During this period of caution and uncertainty, John Hine Temecula Subaru provided a welcome bright spot for Assistance League of Temecula Valley.

On April 23, via a Zoom meeting, Bill Brumbaugh, vice president and general manager of John Hine Temecula Subaru, presented the 2019 Temecula Subaru “Share the Love” award of $50,000 to members of Assistance League of Temecula Valley. This award is specifically for Assistance League’s Operation School Bell program which provides new school clothing and shoes to underprivileged students of five local school districts.

In fall 2019, Operation School Bell provided this service to 2,554 students attending Temecula, Murrieta, Lake Elsinore, Menifee and Romoland school districts.

The Subaru “Share the Love” event was started in 2007. Subaru of America regularly donates $250 to one of four national charities for each new Subaru purchased or leased. The donation choice is made by the buyer. Beginning in 2013, Subaru retailers had the opportunity to add a local hometown charity for their customers to support.

John Hine Temecula Subaru displays a poster during their “Share the Love” shopping event, when $250 of each car sale is donated to one of five charities of the buyer’s choice. Valley News/Courtesy photo

“When Subaru announced that we could choose a local charity to be added to the Share the Love event, we did not have to even think hard about it. Assistance League of Temecula Valley was our first and only choice,” Brumbaugh said. “They have spent the last 30 years helping those less fortunate achieve a better, more meaningful life. We are proud to have such a wonderful, caring and hard-working organization right here in Temecula.”

The relationship between Assistance League Temecula Valley and John Hine Temecula Mazda/Subaru began in 2012 when the dealer’s marketing department held a fundraising event for the nonprofit. The following year Assistance League was chosen by the dealer as the recipient of the “Share the Love” Hometown Charity campaign. The campaign is held each year from mid-November until the beginning of January.

The “Share the Love” contribution has continued to increase with each year’s campaign. From $3,000 in 2013 to $50,000 in 2020. The dealership’s contribution to Assistance League during the seven years totals $161,219.

“We never imagined the extent of the support that we have received from Subaru and their team. Their presence at our dedicated Operation School Bell Shopping events provides an additional level of support to our volunteer efforts,” Denise Lanier, president of Assistance League Temecula Valley, said. “We are so appreciative of this relationship. This is a perfect example of how businesses and volunteers can work together to provide for those in need.”

Assistance League is a volunteer organization serving the families of southwest Riverside County for 30 years. Revenue from the Assistance League Thrift Shop, 28720 Via Montezuma, in Temecula, is the main source of funding for their philanthropic programs. For more information about the programs and membership information, visit or call 951-694-8018.

Submitted by Assistance League Temecula Valley.