Women’s soccer fans can now take a stroll inside the world of Kelley O’Hara, member of the U.S. Women’s National Team and Utah Royals. O’Hara, who has won two World Cups and an Olympic Gold Medal, just launched Season Two of the popular Just Women’s Sports podcast. Before her professional career, she attended Stanford University, where she won the Hermann Trophy in 2009. Off the field, O’Hara is the host of the Just Women’s Sports podcast, where she sits down with some of the world’s top athletes to discuss the untold stories behind their success.
The show debuted at No. 1 in sports podcasts when it first launched in July 2020 and has grown to over 300,000 subscribers. Building on that momentum, O’Hara is teaming up with Heineken for Season Two in a collaborative effort to increase visibility on today’s most-celebrated female athletes and reshape the media landscape for women’s sports coverage. Season Two will feature enhanced interview content and personal stories from top athletes including Allyson Felix, Carli Lloyd, Michelle Wie, Stephanie Gilmore, Mallory Pugh and Cat Osterman.
Heineken’s sponsorship of the Just Women’s Sports podcast ushers in a new era of brands recognizing the power of female athlete-owned media to redefine visibility for women’s sports and empower female athletes to tell their own stories. In making a commitment to O’Hara’s podcast and in tandem the female athlete-owned women’s sports platform that produces it, Heineken is exemplifying a commitment to women’s sports that sets the bar for brands that follow its lead.
“Soccer has been a crucial platform for Heineken across the globe with multiple leagues, team and championship game sponsorships,” Frank Amorese, senior director of media and creative at Heineken USA, said. “As one of the largest supporters of soccer in the U.S., Heineken became the official beer of Major League Soccer in 2014. As a brand committed to uniting fans over the love of the game – on and off the field – and with only 4% of sports coverage dedicated to women’s sports, Heineken is proud to be a sponsor of JWS and supports soccer star Kelley O’Hara’s vision to create more visibility for women’s sports.”
Season Two of the podcast will launch with a personal interview from Olympian, World Champion and women’s advocate Allyson Felix. In the interview, she shared how her daughter and teammates gave her the courage to speak out about Nike’s treatment of female athletes, the difference she’s experienced firsthand when an athlete is sponsored by a female-led company and her hope that the way she has overcome adversity sets an example for her daughter. The interview with Felix reflected O’Hara’s greater vision for the podcast to be a space where female athletes feel like it is their space.
“For me, this podcast is not just a space to create visibility,” O’Hara said. “Visibility is only part of it. This podcast is a space for female athletes to come tell their stories and, within that, decide how they want to be made visible to others. This space is about female athletes telling their own stories, not someone telling their story for them.”
The Just Women’s Sports podcast is a digital-first consumer media brand providing dedicated coverage of women’s sports. It is produced by Just Women’s Sports Inc. in collaboration with BOOM Integrated. For Haley Rosen, founder of Just Women’s Sports Inc., it was important to work with a production partner who not only possessed the audio expertise but also actively works to elevate female voices in media through podcasts, newsletters, online content and social media.
“The BOOM team immediately understood the value of what we were trying to create with the podcast and had the production expertise to make it awesome,” Rosen said. “They have a talented audio team that we’re lucky to work with.”
The female-led BOOM team is committed to raising strong female voices. Among other shows, it produces the award-winning podcast “Good Night Stories for Rebel Girls” and is currently developing a show with a leading Gen Z influencer and equality activist. BOOM Integrated produces original and branded podcasts and voice-first experiences for Alexa, Google Assistant and iPadOS. The Grammy-winning audio production team creates shows and interactive voice experiences with both established and rising talent. BOOM is a division of leading audiobook producer John Marshall Media.
Season Two of the Just Women’s Sports podcast is available on all major podcast platforms including Spotify, Apple Podcasts and Stitcher. Episodes will be released weekly.
To receive updates when episodes are released, sign up for the Just Women’s Sports newsletter at http://www.justwomenssports.com/podcasts.
JP Raineri can be reached by email at email@example.com.