Every Kid Sports will continue to offer their signature program, The Every Kid Sports Pass, which provides qualified families funding up to four times a year. Valley News/Courtesy photo

Kids in the Game, a leading national nonprofit organization providing the financial support to low-income families that enables children to participate in after school sports, has announced that they will begin operating under the new name – Every Kid Sports – effective immediately.

Headquartered in Bend, Oregon, and founded in 2009, Every Kid Sports is a national nonprofit organization with local ties to southwest Riverside County that has worked to provide a variety of sports-related opportunities designed to remove the financial barriers that typically prevent children from being active through sports. The program has been recognized by The Aspen Institute as a 2019 Project Play Champion, as well as a recipient of the 2019 Beyond Sports Collective Impact Award for Reduced Inequalities. Partners in their work have included Nike, T-Mobile, Little League International and the National Basketball Players Association.

The new name is intended to reflect the organization’s vision more accurately – that every child, regardless of economics, gender or ability, should have the opportunity to realize the many benefits achieved through participation in sports.

“The intention is for the new name to better identify us as the ‘go-to’ program that families turn to when they need help with registration fees for their kid’s sports’ programs,” Natalie Hummel, executive director of Every Kid Sports, said. “Regardless of financial situation, we want every kid to be able to play every sport they wish.”

Every Kid Sports encourages playing multiple sports in order to expose children to greater physical literacy, better socialization and greater enjoyment in being physically and emotionally active. Valley News/Courtesy photo

Every Kid Sports will continue to offer their signature program, The Every Kid Sports Pass, which provides qualified families funding up to four times a year, per child, for participation in the sports of their child’s choice. Every Kid Sports encourages sports sampling, as research shows that playing multiple sports exposes children to greater physical literacy, better socialization, and greater enjoyment in being physically and emotionally active. It prepares them for a lifetime of activity, connection and positive experiences.

“In light of the current pandemic, once the lockdown is lifted, we want our families to know they can rest assured that our organization will continue to provides funds for families that would otherwise be unable to have their kids participate in after-school sports programs,” Bob Trygg, strategic initiatives for Every Kid Sports, said. “Kids have been kept away from the sports they so desperately want and need, and we know the demand for financial assistance will be greater than ever. Kids will be able to join the sports of their choice; despite any financial hardship the families might be experiencing.”

For more information on the name change or to learn more about Every Kid Sports, visit www.everykidsports.org. To get in contact with Bob Trygg, email bob@everykidsports.org.

JP Raineri can be reached by email at sports@reedermedia.com.