In its first major project since opening the Soboba Casino Resort last year, the Soboba Band of Luiseño Indians broke ground Feb. 27, for a retail center at the southwest corner of Main Street and the Ramona Expressway in San Jacinto.
Luiseño Village will consist of about 10 businesses, anchored by a 7-11 convenience store and a multi-pump gas station. The center is located less than 3 miles south of the resort’s entrance. Construction of what is expected to be a leading retail destination is scheduled to be completed this summer.
Hundreds of tribal and community members gathered at the future site for a ceremony that signaled the tribe’s next step in providing positive economic development in the San Jacinto Valley. Soboba tribal administrator Michael Castello welcomed guests, including many tribal elders and youths.
Joseph Ontiveros, tribal historic preservation officer for Soboba’s Cultural Resource Department, led the Intertribal Bird Singers in two Cahuilla language social bird songs after Steven Estrada, vice chairman of the Santa Rosa Band of Cahuilla Indians, gave a blessing in Cahuilla and English.
Soboba Tribal Preschool students had a field trip to the location near the Soboba Indian Health Clinic on Donna Way to witness the historic event. Kindergartners served as reporters by documenting what they saw and heard in their notepads titled “Ground-breaking News.” Teacher Cindy Lee said they were asked to draw something they saw or heard during the event on the pages. There were drawings of the canopy where seats were placed underneath for guests, bird singers with their rattles and members of Tribal Council who used shiny silver shovels to ceremoniously turn the first mound of dirt.
“We have many different vendors interested in opening their businesses here,” he said. “We are happy to be able to announce that 7-11 is going to be one of our anchor stores. This latest project will take us into the future and help the tribe prosper.”
Also on hand from the San Jacinto City Council were Mayor Andrew Kotyuk, Mayor Pro Tem Crystal Ruiz and council members Alonso Ledezma, Russ Utz and Joel Lopez. It was the perfect opportunity for the council to welcome a project that helps fulfill its mission “to build upon and enjoy our special heritage, to create an attractive, well-planned and balanced community that supports our citizens and businesses, to provide a safe and healthy community that offers education, employment, recreation and cultural opportunities and to promote pride in San Jacinto.”
“San Jacinto Valley is on the go and this is a big part of that,” Kotyuk said. “This (project) affects all of us and our quality of life. To have this project within our boundaries to provide revenue and more jobs allows us to be a prosperous part of Riverside County.”
Soboba tribal member Denise Silvas-Thomas was excited to attend the ceremony.
“I feel so blessed and thankful to see this day come,” she said. “My mom is from Morongo, and they have stores I never dreamed we could have here. It’s amazing to see this finally come to fruition and be known as more than the tribe that built the casino.”
Those interested in commercial space can contact Compass Commercial agent Greg Engel at (323) 274-2115 or agent Devon Peters at (310) 728-9339.