Murrieta woman nominated for National Cheer Coach of the Year


Sixty-two cheerleading coaches from across the United States are vying for the annual National Cheer Coach of the Year award, which honors coaches who have made a positive impact in the lives of their students and communities. These coaches have been nominated by members of their respective communities, and Kellie Elliott of Pacific Coast Magic in Murrieta is on that list.

Elliott moved to California in 2000 after graduating from Elmira College, and in May 2005, she opened Pacific Coast Magic Inc. with her husband Jarret Elliott, who is a retired U.S. Navy chief petty officer with over 20 years of service. During this time, they had three children: Brady, Berlynn and Brogan. Kellie Elliott said she continues to strive every day to balance the joys of motherhood, marriage, business and her love for coaching children of all ages and abilities.

The National Cheer Coach of the Year Award is one of eight annual awards given out by Greatmats as part of its fifth annual National Award Series. Other awards include: National Horse Trainer of the Year, National Dance Instructor of the Year, National Dog Trainer of the Year, National Striking Martial Arts Instructor of the Year, National Gymnastics Coach of the Year, National Grappling Martial Arts Instructor of the Year and National Fitness Trainer of the Year.

Greatmats is a national cheer mat and specialty flooring retailer based in Milltown, Wisconsin, since 1999. Greatmats gives back to its local community by donating 5% of its annual profits to local nonprofit organizations. It also supports green initiatives through the use of solar energy at its Wisconsin headquarters and by offering a large variety of products made from recycled and renewable resources.

An online vote took place between Nov. 14 and Nov. 28. The two coaches with the most votes will be named finalists. Then Greatmats will choose the winner between the finalists, based on their demonstration of service, community impact, integrity and quality of instruction. The winner will be announced Friday, Dec. 13. For more information, visit

JP Raineri can be reached by email at