Paws on the Promenade showcases pet costumes, adoptable dogs

Helen the dachshund and her pumpkin patch family gather for Halloween festivities at the annual Paws on the Promenade in Temecula presented by Animal Friends of the Valleys, Saturday, Oct. 26. Shane Gibson photo

Dog lovers and their pooches showed up to the annual Paws on the Promenade Spooktacular in the morning, Saturday, Oct. 26. 

Put on by Animal Friends of the Valleys and sponsored by John Hine Temecula Subaru, the American Society for the Prevention of Cruelty to Animals and Barons Market, the event featured almost 20 local animal-related vendors, a pet parade and a pet costume contest.

Owners entered their dogs in a costume contest looking for the cutest, spookiest, funniest or most original costume.

Ella Fulgar dressed up her pup Maggie in a hoodie and sneakers for an outfit that took home first place in the “most original” category.

She said she found the event on Instagram, and it didn’t take her very long to come up with the idea for the costume.

“Basically I first put a jacket on her,” Fulgar said. “I remembered I had a sleeveless hoodie, and I thought, ‘so what if I put that on her?’”

Pam Carson brought her dog Fritz to the mall too late to enter him in any of the costume contests, but she said she was more than happy to come and donate money to Animal Friends of the Valleys anyway. She won a gift basket in a raffle contest at the end of the event that included six weeks of group training for Fritz at Briarcliff Pet Resort in Menifee.

“We love supporting the local events, especially Animal Friends of the Valleys,” Carson said.

Animal Friends of the Valleys Executive Director Monica Wylie said while the event is partially a fundraiser, it’s mostly intended to give the community an opportunity to connect with their local animal shelter and raise awareness about pets in need of adoption.

It’s “just to meet our neighbors, get the word out with vendors and sponsors,” Wylie said.

Katie Menges, event and media manager for the animal shelter, said it’s the event’s fourth year at Promenade Temecula. She said she was pleased with the turnout considering temperatures were almost above 90 degrees in Temecula by noon.

“It’s been quite toasty out today, so we’re grateful everyone is braving the heat,” Menges said. “We are lucky to have all of the vendors sponsors and supporters come out to this event. We’re happy to raise awareness for their businesses as well as raising awareness for our cause.”

Animal Friends of the Valleys featured some of its adoptable foster dogs in one of the tents at the event, as it has every year. Those dogs are typically featured at Petco in Murrieta every Saturday.

Will Fritz can be reached by email at