Promenade Temecula offers Wine Country Foyer to tour companies

Promenade Temecula’s Wine Country Foyer debuts at the mall, featuring a relaxing setting for guests to wait and relax before and after visiting Temecula Wine Country. The foyer is open to all local and regional hotels and wine tour companies. Valley News/Shane Gibson photo

At a launch event Wednesday, March 11, Promenade Temecula debuted its new Wine Country Foyer, a shuttle stop that can be used by Temecula Wine Country wine tasting tour companies and hotels to pick up and drop off customers.

“I recognized an opportunity to create a special space for tourism guests that tour operators and hotels could use as their own,” Jeff Kurtz, general manager of Promenade Temecula, said. “Typically tour guests will either get picked up at their hotel or at a designated location in town such as the Promenade or a parking lot in Old Town Temecula or wine country.

“My thought was that we needed to create a special place at the Promenade just for this service to help encourage safety and an enhanced experience,” he said.

According to Kurtz, the foyer space is approximately 15-feet wide in both directions and has an insulated solid cover with lighting and decorative concrete pavers.

“When a couple or group end their day on a tour of wine country or our local breweries, they shouldn’t be getting in their cars right away to drive home if they haven’t recovered from tasting wine and spirits,” Kurtz said. “The tour companies all recognize this and encourage their guests to have a meal at the Promenade or Old Town Temecula, or return them to their hotel. We want to also encourage dining, shopping or a movie at the Promenade before they return home or to their hotels. There are also two amazing coffee options; Parlay Café, where you can get an Illy Italian coffee, and Starbucks just opened inside Macy’s next to the foyer.”

Kurtz said the foyer won’t be staffed, but Promenade Temecula does offer 24/7 security that patrols the area.

“It works very similar to current pick up and drop off locations; when booking a tour through one of the many tour operators in the valley indicate that you want to be picked up at the Wine Country Foyer at Promenade Temecula,” Kurtz said. “Then on the day of your tour park in one of our free covered parking garages and relax while you wait for your tour to begin.”

Kurtz said the project was done with support from the Temecula Valley Chamber of Commerce with the partnership of the Temecula Convention and Visitors Bureau Visit Temecula. He said the project was paid for by Promenade Temecula and the furnishings are sponsored by Macy’s.

“The Wine Country Foyer is furnished with soft outdoor patio seating and a fire pit coffee table,” he said. “There are decorative pots inside and landscape planters surrounding the structure. We also provide information on wine country and other places of interest, as well as shopping and dining information within the foyer, directly adjacent to the foyer, are public restrooms and access to free Wi-Fi provided by Promenade Temecula.”

Kurtz said he hopes the tour companies will take ownership of the foyer and use it often.

“This is the primary purpose, and we want them to feel like it is theirs,” he said. “The goal is really to encourage a fun and safe experience to our tourism guests. It’s kind of another way we can roll out the red carpet to tourists visiting Temecula. We are hoping the Wine Country Foyer can serve as the premier option for tour pick up and drop off in the valley, the number choice for tourists visiting our beautiful valley.”

Jeff Pack can be reached by email at