South Coast’s McPherson embraces virtual tastings, continues work amid pandemic

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Jon McPherson
South Coast Winery’s master winemaker Jon McPherson is shown here in a screen shot of one of the virtual tasting videos that he makes periodically to educate consumers on the wine they sell. Valley News/Courtesy photo
Contrary to what people might think about what winemakers are doing while the COVID-19 pandemic has stifled wine tasting activities in Temecula Wine Country, South Coast Winery’s master winemaker Jon McPherson is as busy as ever. “We’ve got, I think I added up the other day about 40,000 gallons worth of wine that I’ve got to get bottled between now and the first of August,” McPherson said on a phone interview from his laboratory. “We’re working on it. Every week we got something that we do. But I’ve still got a little bit of May and all of June and July, and then for sure harvest will be here again.” McPherson isn’t complaining, he said. He’s doing what he loves and is happy to still be working when many others are not. He also said he realizes that if he was no
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