Susan G. Komen Inland Empire to premier ‘More Than Pink’ Walk in Murrieta, Oct. 13

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RIVERSIDE – Susan G. Komen Inland Empire announced key changes to its annual community fundraising event. Komen is debuting the next evolution in its signature fundraising event series – the Susan G. Komen Inland Empire “More Than Pink” Walk – which will be held Sunday, Oct. 13, at Town Square Park in Murrieta.

The “More Than Pink” Walk brings together an empowered community of hope to raise funds for breast cancer treatment, patient advocacy and lifesaving research. Register online at www.komenie.org.

Along with a new name, the event which was formerly known as the Susan G. Komen Race for the Cure, will include a new experience that demonstrates how the fundraising efforts of every participant fuels research, patient care, community programs and public policy advocacy. The “More Than Pink” Walk ensures that participants have a clear understanding of the value they provide in Susan G. Komen’s overall mission and how their fundraising makes an impact in the fight against breast cancer.

“Much of what you have come to love about the race will continue with our new ‘More Than Pink’ Walk,” Jill Eaton, executive director of Komen Inland Empire, said. “The ‘More Than Pink’ Walk provides an opportunity to come together with others to share stories, laughter and tears while uniting behind a commitment to fight this devastating disease by raising money to save lives.”

Rather than including a timed run element, the family-friendly event joins participants of all ages and abilities, coming together as one and supporting those affected by breast cancer, while helping to search for tomorrow’s cures. The change will create a greater sense of community among participants and will provide a personalized, emotional experience for all who attend.

“We’re excited about this evolution of our signature community event and encourage everyone to register and begin fundraising. We look forward to seeing everyone walking on Oct. 13, for a day of inspiration and hope as we honor those we have lost, celebrate those who have survived and support everyone currently living with breast cancer,” Eaton said. “Come walk with us.”

Early Bird registration for the Komen Inland Empire “More Than Pink” Walk is going on now through June 30, which is $15 for all participants. For more information on this event and to register, visit www.komenie.org.

Komen Inland Empire was founded in 1998 by a group of individuals committed to Komen vision of a world without breast cancer. The affiliate has invested more than $6.5 million toward community health grants, which help fund education, screenings, diagnostic services, treatment, financial assistance and support programs. The affiliate has provided more than $2.5 million in breakthrough research. Seventy-five percent of funds raised are invested in local nonprofits, clinics and hospitals through Komen Inland Empire community health grants. The remaining 25% is dedicated to Komen Award and Research Grant Program to fund groundbreaking breast cancer research.

Submitted by Komen Inland Empire.