Wildomar sets new signage ordinances, speed limits on certain streets

Marsha Swanson, who served as Mayor during 2019, thanks everyone for the help she received during her term during the Wednesday, Jan. 15 meeting of the Wildomar City Council. Courtesy photo/City of Wildomar

Jeff Pack
Staff Writer

Wildomar’s Wednesday, Jan. 15 city council meeting started with the council recognizing councilmember Marsha Swanson for the work she did during the 2019 year while serving as the city’s mayor.

“I want to take this opportunity to thank each and every one of you,” Swanson told the rest of the council. “Every time I’ve needed something this year, and I’ve needed a lot this year, you were there for me.”

Dustin Nigg, the mayor for 2020, took the opportunity to get a photograph with the council to commemorate his first council meeting as mayor. 

Councilmember Joseph Morabito also handed out a couple of checks to two local nonprofit groups from the money he won during a raffle. He gave $500 to Social Work Action Group and $250 to Friends of the Library.

Then they got down to business. 

Before taking on the consent calendar, Mayor Nigg pulled an item for discussion dealing with the minimum hourly wage and how it applies to staff salaries. 

Resident Monty Goddard spoke against the updates which would increase the overall pay scale at the city, however, the council approved that item and remainder of the consent calendar unanimously. 

The consent calendar included the approval of a memorandum of understanding with Beazer Homes Holdings LLC and

Omni Financial LLC pertaining to McVicar Street/Wildomar Channel

Box Culvert and Development Impact Fees; authorized the mayor to execute Amendment No. 1 to the Santa Margarita River Watershed Management Area (SMR WMA) Implementation Agreement; approved a resolution for map approval of Parcel Map 36673 for subdivision improvement agreements and lien agreements; approved a resolution to accept public improvements for Big Easy RV & Boat Storage; approved an ordinance to the Municipal Code pertaining to sidewalk vending; approved a public improvement and BMP agreement, with Smith Ranch Storage; and received and filed the fiscal year 2019-2020 second quarter Capital and approved the revised Five-Year CIP Booklet and funding program.

During the public hearing portion of the meeting, the council unanimously voted to approved a couple of resolutions pertaining to the Rancon Medical Center on Clinton Keith Road and another pertaining to Smith Ranch Storage.

The council also considered a new zoning ordinance dealing with sign regulations as they pertain to temporary and permanent signs. 

Changes proposed included a change to the definition for billboards and created a new section of prohibited permanent sign types that would bad inflatable devices, off-site signs of any kind, signs affixed to a fence or wall, signs on top of a roof and obscene signs.

As for temporary signs, the new section creates standards for temporary signs and enforcement procedures.

Murrieta-Wildomar Chamber of Commerce President and CEO Patrick Ellis addressed the council on the subject, as did Veronica Langworthy who spoke in support of the regulations. 

“The aim is to beautify Wildomar, make it look nicer,” Morabito said. “Maybe you’ve gone through town and seen some sings that are weather-beaten to the point that you’re not even sure what they’re advertising.”

Swanson asked whether businesses could paint a sign on a building. Staff said there are opportunities to do so. 

Councilmember Bridgette Moore expressed concern. 

“This I actually feel like, geez, if I want to open a business it’s going to first take so much work and so much money to open a business and now I am so limited on how I can even advertise it, it doesn’t feel like we’re business-friendly at all,” she said. 

The city’s Economic Director Kimberly Davidson explained that businesses opening up or existing within the city can contact her directly to find out how to advertise their business. 

The motion eventually carried unanimously. 

Staff explained that signage on private property such as commercial centers that allow for directional signs are permittable. 

In general business, the council voted unanimously to establish speed zones on Mission Trail, Palomar Street, Bundy Canyon Road, and Corydon Street. 

They also received and filed the Five-Year and Annual report for the Development Impact Fees for the fiscal year ending June 30, 2019, and considered resolutions authorizing amendments to the Fiscal Year 2019-20 Mid-Year Report.

The decision packages that were approved included $10,000 for a minor SFR parking code update, $75,000 for the weed abatement program3) $5,000 in donations to the Santa Rosa Plateau fire restoration fund, $20,000 for septic system repair and replacement at Fire Station 61, $43,000 for City Clerk department enhancements, $30,000 for a speed survey package and $34,000 SWAG service enhancements.

The council tabled a new driveway and gate and fencing replacements at Fire Station 61.

The council also approved Timothy Underdown to be placed on the Measure Z Oversight Advisory Committee.

Jeff Pack can be reached by email at jpack@reedermedia.com