In an era dominated by smartphones and streaming, it may surprise some to learn that traditional print advertising is alive and well — and in fact, thriving in local communities.For small- and medium-sized businesses, print publications like newspapers and community magazines provide something digital platforms can’t always match: trust. Studies show readers view print ads as more credible and memorable than online banners or social media posts.“When someone sees your ad in a local paper or magazine, it feels like an endorsement by the community,” said one longtime Valley News advertiser. “It builds relationships, not just clicks.”Print also offers targeted reach. Unlike digital ads that may get lost in crowded newsfeeds, newspapers and magazines are delivered direc
