Lake Elsinore City Council approves bold ‘Action Sports Industry Growth & Attraction Plan’

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The Action Sports Industry Growth & Attraction Plan establishes performance metrics for City departments, with goals to be achieved by 2040, including increased visitation, new action sports–related businesses, regional economic impact, and expanded youth and workforce programming to support global and regional recognition. Valley News/Courtesy photo
City positioned to become the “Action Sports Capital of the World” LAKE ELSINORE — In a major step toward shaping the future of Lake Elsinore, the Lake Elsinore City Council unanimously approved the Lake Elsinore Action Sports Industry Growth & Attraction Plan (2026–2040) at its Jan. 27 City Council meeting. The adoption of the plan launches a new era of innovation, tourism, and economic opportunity for the community.This visionary long-term strategy aligns with the City’s 2040 Dream Extreme Vision Plan and establishes a bold roadmap to elevate Lake Elsinore as Southern California’s premier destination and a global hub for action sports. The plan leverages the City’s natural assets, thriving youth culture, and strong recreational foundation to drive sustainable econo
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