Marc Sigmon, MBAContributorThere was a time when the role of an insurance agent was simple and transactional: provide a quote, submit an application and deliver a policy. That definition no longer reflects the reality of the profession. Today, the role has evolved into something more meaningful — a trusted insurance professional who provides guidance, anticipates risk, corrects misconceptions and safeguards the intent behind every policy. This evolution reflects growing financial complexity and the increasing cost of misunderstanding risk.National research supports this concern. Studies by LIMRA show nearly half of American households would face financial hardship within six months if a primary wage earner died. At the same time, Life Happens research indicates many consumers
