Forever 21 bankruptcy reflects teens’ new shopping behavior

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ANNE D'INNOCENZIO AP Retail Writer NEW YORK (AP) — For years, teens flocked to Forever 21's massive stores at the nation's malls for its speedy take on fashion, like its $5 shimmery halter tops and $25 dresses. But the chain that helped popularize so-called fast fashion has moved too slow for a new generation of young customers. The Los Angeles-based privately held chain filed for Chapter 11 bankruptcy Sunday, a victim of rapidly changing shopping tastes among teens who are increasingly turning away from malls and heading to trendy online sites. They're also interested in buying eco-friendly fashions, like pants made from recycled plastic, not stuff they'll just throw away after a few uses. And they're gravitating toward online second sites where clothes can be used over and over a
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