Armed with knowledge, brick and mortar stores can survive

Buxton account executive Cheyenne Robinson addresses those gathered at the 2019 Southwest Regional Economic Forecast in Temecula. Jeff Pack photo
Brick and mortar store fronts are becoming a thing of the past. You’ve heard the chatter; you’ve seen major retailers like Macy’s, Dress Barn, Pier One Imports and Walgreens shutter stores. But is brick and mortar really dying, or just evolving into something new?Cheyenne Robinson, an account executive with Buxton, a leader in customer analytics which provides in-depth analysis of customer data to identify, attract and retain the most profitable customers to thousands of retail customers, doesn’t seem to think so. Robinson showed an entirely different story from what is commonly believed during the 2019 Southwest Regional Economic Forecast.“California’s retail real estate market is strong but changing consumer shopping behavior and the fact that we are in the late stage
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