RACHEL LERMAN
AP Technology Writer
SAN FRANCISCO (AP) — Forty million Californians will soon have sweeping digital-privacy rights stronger than any seen before in the U.S., posing a significant challenge to Big Tech and the data economy it helped create.
So long as state residents don't mind shouldering much of the burden of exercising those rights, that is.
Come Wednesday , roughly one in 10 Americans will gain the power to review their personal information collected by large companies around the world, from purchase histories and location tracking to compiled "profiles" that slot people into categories such as religion, ethnicity and sexual orientation. Starting January 1, they can also force these companies — including banks, retailers and, of course, tech companies — to stop
