CATHY BUSSEWITZ
AP Business Writer
NEW YORK (AP) — For years, Lyft has been the good guy of ride-hailing. In early days, its cars were adorned with whimsical pink mustaches. Its founders talked about improving peoples' lives by reducing individual car ownership. And while Uber drivers grabbed headlines for assaulting passengers, somehow — despite many drivers working for both companies — Lyft remained unscathed.
That changed when dozens of women filed lawsuits against Lyft in recent months, claiming that they were sexually assaulted by the company's drivers. The women said Lyft did not do enough to keep them safe, and several said that when they reported the incidents, Lyft did little or nothing to make it right.
"They didn't even really say sorry at all. They just said, 'OK, we
