In 2019, Visit Temecula Valley, the organization tasked with bringing tourists and visitors to the Temecula Valley, reported that in 2018 the Temecula Wine Country generated $1.1 billion in economic impact for the region.In addition to the more than 35 wineries in the area, a big draw for the valley is the wedding and special events industry. Not confined to Temecula Wine Country, any given weekend, from May through October, can see more than a dozen weddings and events happening at venues throughout the valley.While the wineries are certainly taking a significant hit in revenue and tourism is mostly nonexistent in wine country – the weddings and events industry has downright disappeared.Darren Diess of Strategic
