Wedding, special event planners suffer during coronavirus outbreak
In 2019, Visit Temecula Valley, the organization tasked with bringing tourists and visitors to the Temecula Valley, reported that in 2018 the Temecula Wine Country generated $1.1 billion in economic impact for the region.In addition to the more than 35 wineries in the area, a big draw for the valley is the wedding and special events industry. Not confined to Temecula Wine Country, any given weekend, from May through October, can see more than a dozen weddings and events happening at venues throughout the valley.While the wineries are certainly taking a significant hit in revenue and tourism is mostly nonexistent in wine country – the weddings and events industry has downright disappeared.Darren Diess of Strategic