Sports fans will abandon loyalty if social issues contrast with fan interests
There is some belief that the use of sports to promote social issues will cause fans to adopt that support, and even if they don’t the belief is that the fans will not abandon those teams just because they are supporting causes which are contrary to the fan’s interest. The link of sports and social issues occurred previously when professional sports facilities were used as a vehicle for downtown city revitalization and based on my personal situation fans will give up longtime loyalties if the social cause is not in their best interests.I have lived in San Diego County since 1966. I attended my first Padres game at San Diego Stadium in 1970 and attended my first Chargers and San Diego State University football games at the stadium in 1971. San Diego State will have a new or renovate