Amazon settles price transparency suit with Riverside, other counties

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Diane Sieker photo
RIVERSIDE (CNS) - Amazon.com settled a lawsuit with Riverside County and five other counties over pricing irregularities, it was announced Thursday, agreeing to pay $2 million in penalties and restitution, as well as change its online listings to eliminate confusion about the actual cost of products. The consumer protection suit was initiated after an investigation revealed transparency issues associated with what is known as the "advertised reference price" on which the e-tailing giant has relied to list prices on its website, according to the Riverside County District Attorney's Office. District attorneys offices from Alameda, Santa Clara, Santa Cruz, San Diego and Yolo counties joined in the civil action, which was filed in San Diego. According to Riverside County prosecutors,
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