Marketing veterans make better sports commissioners than lawyers

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Opinion section
Valley News - Opinion
An attorney likely wouldn’t have allowed an ineligible team to play in a conference tournament. Although the California Baptist University’s women’s basketball team is ineligible for the NCAA tournament, the decisions of Western Athletic Conference commissioner Jeff Hurt showed that a former public relations or marketing professional can build a sports organization better than a former lawyer. An attorney can mete out justice, including social justice, or discipline. A marketing veteran can handle a crisis and can also grow a league or conference. At one time, Jeff Hurd was a sports writer. He took a position as the sports information director of the University of Tulsa before becoming the public relations director for the Missouri Valley Conference. In 1985, Hurd joined the st
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