Soboba entrepreneur opens at-home beauty business

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Licensed esthetician Catherine “Cat” Modesto starts her Hu$tle & Glow beauty business in December after many years of providing hair and makeup styling to clients. Valley News/Soboba Band of Luiseño Indians photo

Soboba Band of Luiseño Indians

Special to Valley News

Catherine “Cat” Modesto has been styling hair since she was 18 years old and took an interest in makeup around age 27. She has three younger sisters who she used to practice on, and after some trial and error, she mastered the techniques.

“I’m a visual learner so it’s pretty easy for me to get the desired makeup/hair results someone wants,” Modesto said. “I’ve booked many special events and felt privileged to be a part of all of them. I love the look clients give me when they see themselves in the mirror for the first time.”

Modesto took Coastline Beauty College’s cosmetician course, consisting of technical instruction and practical operations and covering all practices of an esthetician in 2019 at its Hemet location.

“I originally decided to take the program because I wanted to maintain my own youthful appearance and learn some fountain of youth secrets,” she said jokingly. “When I started to learn and understand esthetics, my desire to share them with others ignited. I absolutely love helping others achieve their glow up.”

That ambition was the motivation behind Modesto starting her own business in December: Hu$tle & Glow.

Catherine “Cat” Modesto designs her home studio to be inviting and comforting to clients who come in for various treatments at Hu$tle & Glow, the company she opened in December. Valley News/Soboba Band of Luiseño Indians photo

“I chose the name because I am dedicated to working hard to make everyone feel and look their best,” Modesto said. “I knew I wanted to be my own boss because I have a family and need flexible hours.”

Currently, she is working from her home studio at the Soboba Reservation that she designed to provide a relaxing atmosphere for her clients. Her goal is to build a studio behind her home and within five years have her own store front studio. Some of the services she offers are facials, skin treatments, body sculpting, teeth whitening, tooth gems and tattoo removal.

The Coastline Beauty College taught Modesto everything she needed to know to pass the California state board as a licensed esthetician. She learned the proper procedures for facials, microdermabrasion, tweezing/waxing, sanitation, disinfection and more.

“I was tested weekly and started taking clients after about 200 hours of instruction, giving me lots of hands-on experience,” Modesto said. “I had so many supportive family members and friends that made regular appointments and kept me busy.”

After completing the program at Coastline, she took courses at the Concepts Institute of Advanced Esthetics and got certified in causes and treatment of hyperpigmentation, understanding and treating acne and LED and light therapy. She is completing the final two courses to be certified in clinical esthetics. Modesto also attended The Beauty Academy in Riverside to get certified in HydraFacial, tattoo removal, body sculpting and Pressotherapy. She earned her certification in advanced body sculpting in Long Beach and took other certification courses with Tooth Kandy in Los Angeles and The Whitening Gals in New York.

“I’m very grateful for the Soboba Higher Education program that enabled me to participate in all these classes,” Modesto said. “I love meeting new people and building an amazing clientele while learning about the newest services and trying to stay ahead of the game.”

She said her favorite part about having her own business has been the success stories.

“I love when my clients come into their next appointment and share about how people around them noticed the change in them. Every woman is beautiful; I just enhance their beauty so they can look and feel their best,” Modesto said. “I love to encourage women and men to be successful in all aspects of their life. Everyone has the potential to win.”

She said she likes to encourage clients to step out of their comfort zone and try a new look.

“Don’t be afraid to just go for it,” Modesto said. “Dress how you want; wear that glittery lipstick; cut your hair. It’s your life and you only get this one, so stand out and be you. If you need a little help with that, come visit me.”

Modesto can be reached at 951-327-3211, by email at hustle.n.glow@icloud.com or on Instagram @hustle.n.gloww.