Strategies to identify what your customers want

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Business owners may face a challenge in determining what customers want after the pandemic, but they can utilize various strategies to help that process go smoothly. Valley News/Courtesy photo
TEMECULA – Defining what customers want is something all successful businesses must do. No two customers are the same, so determining their needs and wants requires flexibility and a fluid approach that leaves room for business owners to adapt as their customers’ needs change. Adapting to changing customer demands was perhaps never more important than during the COVID-19 pandemic. The outbreak of the deadly coronavirus in late 2019 forced both consumers and business owners to change how they shop and sell products, respectively. Those changes were made seemingly overnight, as governments across the globe placed restrictions on businesses and individuals in an effort to curb the spread of the virus. As the world gradually emerges from the pandemic, business owners must once again
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