Murrieta to launch shop local incentive program to benefit small businesses

The city of Murrieta announced it would be implementing a new shop local small business incentive program to support the community and help local businesses overcome some of the challenges they faced during the COVID-19 pandemic.The program is expected to launch in the summer of 2022 and is slated to last until the end of 2026, city representative Dominique Samario said.Approved by the Murrieta City Council at the Tuesday, March 15, meeting, the program allocates $1 million from the city’s American Rescue Plan Act funds to support residents and businesses alike.As part of the program, the city will offer a digital gift card that makes it fun and easy to keep local spending local, Samario said.“A key element of the campaign is the city-provided bonus gift cards given
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