California Ranch Company offers visitors an opportunity to go horseback riding among the vineyards. Valley News/Courtesy photo
Visit Temecula Valley announced its tourism impact report results for 2022. New data signals a substantial rebound from pandemic losses, with travel spending in the Temecula Valley jumping to nearly $1 billion, specifically to $999.7 million, in 2022, which is up 46.2% from $684 million the year previous. The report, prepared by Dean Runyan Associates, measures economic activity associated with travel-related spending, employment, earnings and taxes.Temecula Valley welcomed approximately 3.2 million visitors in 2022, a 28 percent increase from 2.5 million in 2021. It includes overnight visitors from more than a 50-mile distance. Temecula Valley includes the city of Temecula and the surrounding wine district, also known as Southern California Wine Country.“Tourism is essential to
