LOS ALAMITOS — High school sports across Southern California are hitting the spotlight like never before. The premiere of “CIF Southern Section This Week,” an innovative sports series presented by CIF-SS, debuted Saturday, Dec. 14, at 7:30 p.m. on Spectrum SportsNet. This 30-minute show aims to redefine how high school athletics are captured, celebrated, and shared, offering a fresh lens on the incredible talent and dedication of students, coaches, and teams.
The brainchild of CIF Southern Section Communications Coordinator Taylor Martinez, the show explores everything from thrilling season wrap-ups to athlete features. Beyond the highlights, it spotlights the creativity of Southern California’s student broadcasters, providing them with a unique platform to contribute to professional-quality productions.
“This series is more than just sports coverage—it’s an opportunity to tell compelling stories about the people and programs that make this region so special. From the field to the studio, this is about connecting our communities to the heart of high school sports,” said Taylor Martinez.

Taylor Martinez—a driving force behind the series—has an impressive background in broadcast journalism and digital media. A graduate of Cal State Fullerton with a Master’s Degree from Arizona State University, her expertise in storytelling and production is evident in every frame of the series. “CIF Southern Section This Week” is not just a professional milestone for Martinez but a passion project that aligns perfectly with CIF-SS’s commitment to championing high school athletics.
Episodes are available on Spectrum SportsNet, as well as online via cifss.org and the CIF Southern Section YouTube channel, ensuring access for fans, students, and families across the region.
The launch of this series marks the beginning of a strategic partnership between CIF-SS and Spectrum SportsNet. Commissioner of Athletics Mike West sees this collaboration as a step forward for both athletics and broadcasting.
“We’re thrilled to partner with Spectrum to bring the stories of Southern Section athletics to life,” said West. “The Southern Section has a rich history of remarkable teams, coaches, and athletes, and this is our chance to capture their stories in a meaningful way. This platform also allows us to amplify voices that might not otherwise have the opportunity to be heard.”
From student-athletes competing in lesser-publicized sports to community-driven initiatives, the series will ensure no corner of CIF-SS is left unexplored.

More than just a highlight reel, the show serves as a bridge for communities to come together around their shared love for high school sports. It provides a forum for recognizing the hard work, dedication, and camaraderie that defines Southern Section athletics.
The response to the series has already been overwhelmingly positive. “We’ve had such an incredible fall season, and this series is just the beginning,” West noted in a recent message. “Thank you to all the athletic department personnel, school staff, and families who made it possible. I can’t wait to see the stories we’ll share heading into the winter sports season.”
Perhaps one of the most compelling aspects of “CIF Southern Section This Week” is its commitment to student involvement. Aspiring broadcasters and video production students from across Southern California will have the chance to participate in the series, gaining hands-on experience in sports media production.
“I am extremely excited about this new project,” Martinez exclaimed. “I am also very thankful to have the support and trust of the Southern Section office to allow me to bring this show to life. One thing I am really pushing for with this show is getting Southern Section media students involved. There are some very skilled high school media students out there and I want to give them that same exposure and opportunity we are providing our athletes.”
Sharing her excitement on LinkedIn, Martinez highlighted this unique aspect, writing, “We rolled out a new show highlighting the amazing high school teams across Southern California. The next step is getting high school media students involved in the production.”

This initiative not only elevates the content of the series but also fosters growth and opportunity for the next generation of media professionals, giving students a platform to hone their craft and learn from industry leaders.
“CIF Southern Section This Week” is poised to become a key part of the high school sports experience in Southern California. It goes beyond the scoreboard, offering a behind-the-scenes look at the moments and people that make athletics so impactful.
For anyone passionate about sports, storytelling, or community, this is appointment viewing. Tune in on Spectrum SportsNet or watch online to witness the stories shaping the future of high school athletics, one episode at a time.
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