The Riverside County Board of Supervisors approved the renewal of the Temecula Valley Wine and Agriculture Heritage District.The supervisors’ 5-0 vote February 10 adopted a resolution renewing the district. The previous 1.0 percent assessment on gross sales revenue from winery sales which is used to fund marketing, brand awareness, event programming, business improvements, and special programs for the assessed wineries was increased to 1.25 percent of the gross revenue from winery sales directly to consumers. (Because no benefit is received for purchases made outside of the State of California, wine purchased from outside of the state is not subject to the assessment.) The district’s new five-year term will begin April 1, 2026, and end March 31, 2031.An agricultural heritage di
