Three things Black Lives Matter will change about tech industry (and three things it won’t, but should)

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Cartoon depiction of Black Lives Matter demonstrators

The recent Black Lives Matter protests have had some short-term impacts on the technology industry – companies have made statements, instituted minor policy changes and vowed solidarity with the protesters – but what remains to be seen is whether these changes will last

Few tech pros will deny that the industry has a lot of room for improvement. It is infamous for lacking diversity, especially among its coders, engineers and data scientists, who are predominantly white and Asian men. Black people represent only about 6% at the biggest tech companies’ workforce, which is less than half what it should be if the industry were a microcosm of the nation’s population—about 13% of Americans are Black.

Tech leaders have publicly vowed to diversify their workforce, but in the last half-decade, little has changed. So, when our industry’s leaders vow to tear down historical barriers for people of color, a dose of skepticism is in order.

We have seen signs that this movement has planted some seeds of change that might bring about real, lasting and positive change. But we have also seen signs that the movement will have no effect on some problems pertaining to equity in the industry. So, without further ado, these are the top three things the Black Lives Matter movement is going to make in the tech field, followed by the top three changes that BLM needs to change, but probably won’t.

Things the BLM movement will change

#1 Increased regulation for social media platforms

Do you remember Myspace? Not many do. It once was the world’s most widely used social media platform, but today, it is a little-used site for bands to post their bios.

Myspace fell victim to its own users. The platform allowed them to customize their pages with HTML and CSS, flooding the site with garish, unreadable pages with black text on dark gray backgrounds with intrusive music set to autoplay. Male users were bothered daily with messages from scantily clad, ostensibly female users who all seemed to have a website with lots of private photos.

Myspace became a chaotic, unregulated free-for-all, the Kowloon Walled City of the internet. Users abandoned it for the safer, cleaner neighborhood of Facebook, where they could trust a page to not attack their senses. Where they could trust that if a user sends them a message to visit a site, it’ll be safe for work.

Myspace failed because it failed to regulate its users.

Other social media took a lesson, but they have long struggled to find a place to draw the line between giving their users freedom and regulating their content to ensure that other users can enjoy the platform. But since the BLM protests, some social media companies have taken steps toward choosing quality for the many over freedom for the few.

In one of the most high-profile examples, Twitter for the first time alerted users that a tweet from President Trump contained misleading information. A few days later, Snapchat removed the president from the “Discover” section of its platform and Twitter removed one of his tweets from its platform, both saying his post violates community terms of use by “glorifying violence.”

Around that same time, reddit CEO Steve Huffman made an announcement under the headline, “Black lives matter,” and was immediately flooded with criticism for his many years of tolerating hate speech on his platform—and in fact harboring some of the most virulently racist groups on the internet. Many groups on the platform changed to “private” to protest the platform’s long-standing tolerance for hate speech.

Facebook made a few big changes. First, they removed nearly 200 accounts connected to white supremacist groups that were trying to recruit members to arm themselves and attend BLM protests. Most of the pages were associated with two hate groups Facebook had already banned: The Proud Boys and the American Guard. Next, they announced that it would start labeling any media outlets—such as many Russian pages—that were under the control of their government. Then, Facebook did one better and blocked those pages entirely—though this was also in response to Russia’s meddling in the last U.S. election.

Facebook also released new guidelines on how to moderate conversations about race in their “groups.” These guidelines encouraged group moderators to educate themselves about the topic being discussed on the platform and to “make room on your admin and moderator teams for more diverse voices – post in your group and see which members are interested in joining the team.”

By more carefully regulating what users post, these social media companies will create a more welcoming space for everyone, white people and people of color alike. This has the added benefit of helping these companies avoid the same fate Myspace suffered.

#2 Amplifying Black voices

Some internet giants are using their muscle to amplify Black voices, bringing attention to content that is rarely in the spotlight.

Netflix created a collection of movies called “Black Lives Matter” and promoted it on their homepage for several days. The collection included films that deal directly with racism, such as Malcom X and LA92, and ones that tell the fictional stories of Black people, such as See You Yesterday and Luke Cage.

YouTube joined the protests by starting a $100 million fund for Black content creators. Susan Wojcicki, its chief executive, wrote in a blog post that “we believe Black lives matter and we all need to do more to dismantle systemic racism.”

Yelp released a new search tool that allows a business to identify itself as Black owned, and it allows users to search for businesses based on this criterion. During the protests, Yelp saw a huge jump in searches for Black-owned businesses across all industries, CEO Jeremy Stoppelman said in a blog post.

Steppelman also announced Yelp will also be donating $500,000 to the Equal Justice Initiative and to the NAACP Legal Defense Fund and will match employee donations to a number of organizations that work for civil rights, such as Black Futures Lab and Colin Kaepernick’s Know Your Rights Camp through June.

Even a board member of reddit made a real move to include people of color in the top levels of the platform. He resigned from his position, and his parting wish was for the board to appoint a Black person to replace him. The CEO said he would honor that wish.

#3 Increasing access to technology

Anybody can put a press release on a website saying they support equity, but some tech companies are investing money to prove it. Dozens of tech companies have donated or pledged to donate millions of dollars to charities that support Americans of color. And some of those charities, such as Black Girls Code, Thurgood Marshall College Fund and UNCF, will likely expand access to technology for Black students. Expanded access to technology to people of color will likely translate into greater representation in the field.

Things the BLM movement should change, but won’t

So we’ve seen some seeds for real change planted. But this brief flare up of protests is certainly not going to solve American all of society’s ills. A number of things that work against equity in the tech industry that are yet to be solved. Here are the top three that probably won’t change a bit after the protests stop.

#1 It won’t level the playing field

Jermaine Richards is a 47-year-old graphic designer, possibly best known locally for creating the official seal for the City of Eastvale, where he lives. He’s a Black business owner; He runs an independent graphic design, brand development, UX and web design service called DesignLingo.com.

Most of his clients are from out of the area, which he thinks is great because they judge him by the quality of his work, rather than inconsequential factors such as how he looks, who he knows or, worst-case scenario, his race.

Richards said the playing field is pretty even for him. His potential clients don’t know his race before they hire him since he works with them via email and phone calls. But this is not the case for everyone.

Black Lives Matter will not help take race out of the equation when companies are choosing an outside agency to contract with, but another big event might do just that: COVID-19.

Since the pandemic outbreak, everyone started working remotely. Many experts say this will shift the industry’s culture and make working from home much more acceptable. This means that people’s races are often not immediately apparent, Richards said.

“I want to see a level playing field. Let minority businesses prove their worth instead of the outside looking in at their skin color and making a decision based on that,” he said. “I don’t think this will go away for a long time to come.”

#2 It won’t normalize anti-racism

A flood of anti-racist messaging emerged in the public-facing side of the tech world during the protests. A prominent Black Lives Matter banner appeared at the top of Amazon’s homepage, Tim Cook, CEO of Apple, posted a video vowing to donate money to social justice causes on his Twitter page and Infinity Ward, makers of Call of Duty: Modern Warfare, added a splash screen to that game in support of Black Lives Matter.

The examples go on. But as of this publication, very little of it’s left. It seems we’re back to business as usual, in most ways.

#3 It won’t bring attention to inequity faced by other groups

Though the Black Lives Matter movement highlights the struggles of Black Americans, it does little for the inequities other groups face. For example, big tech companies that collect employee demographic data have reported only 6–7% of their workforce is Latino, while more than 18% of the U.S. population is Latino. This means Latinos are even more underrepresented than Black Americans, especially if you consider that most big tech companies are headquartered in California, where Latinos make up more than 39% of the population.

Also, though these protests were sparked by the death of George Floyd, an unarmed Black man in Minneapolis who died while officers were pinning him to the ground, unarmed people of other races are killed in altercations with police with little if any public outrage.

In fact, one such instance occurred during the Black Lives Matter protests right here in Southwest Riverside County. Rico Robles, of Aguanga, was shot by deputies as he slowly backed up a vehicle towing an R.V., which had been reported stolen. Police officials said two deputies opened fire because they were afraid Robles was going to ram their patrol vehicle, though bodycam footage shows Robles backing toward the patrol car rather slowly, raising doubt about whether the officers were really in danger. After being shot, Robles, who was unarmed, jumped out of the vehicle and ran from the officers. His body was discovered in a nearby field two days later.

So, though Floyd’s death brought a lot of scrutiny to fatal incidents involving Black people – such as the deaths of Breonna Taylor and Elijah McClain – sparking strong reactions from the tech industry, similar incidents involving Latinos, whites or people of other groups continue to attract little attention from the public and no reaction from tech companies.

An endless river to be diligently navigated

So, in a way, the tech industry is a microcosm of the outside world – it is imperfect, and there’s a lot of work to be done. But if we’re lucky, this tumultuous period of time will bring some beneficial changes.

In my experience as an adjunct digital arts professor at Fullerton College and Outreach Director at WP Code Camp, the biggest obstacle to achieving equitable representation in the tech field is attracting students of color. I believe it is a viscous cycle: Black and Latino people are underrepresented in the field, so younger Black and Latino people don’t know any role models or mentors to encourage them to enter the field. Protests are not going to solve this problem. This is something that can take decades of marketing and recruitment to change.

But I’m hopeful. If we do get positive changes, it will unlikely be the end of the journey. As my latter three examples showed, if the protests affect lasting change, there will still be more work. Then, once we achieve the next goal, we will find more. Achieving the just and free society that our nation’s founders envisioned is not a mountain to be climbed, it’s an endless river to be diligently navigated.