Topps baseball card company launches 2020 Series 1 baseball with million card event

0
333
The Topps Baseball Card Company, the exclusive trading card partner of Major League Baseball, hosted the first ever Million Card Rip Party Tuesday, Feb. 4, at AT&T Stadium in Dallas, Texas. AP Images/Brandon Wade photo

The Topps Company, the exclusive trading card partner of Major League Baseball, hosted the first ever Million Card Rip Party Tuesday, Feb. 4, at AT&T Stadium in Dallas, Texas.

MLB star Pete Alonso helped kick off the celebration alongside 19 teams of “card breakers” who collectively ripped open packs more than 1 million cards from the 2020 Topps Series 1. The event was held one day before the official launch of Series 1 and gave collectors a chance to broadcast their unique and valuable finds live online.

Founded in 1938, The Topps Company Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps’ leading sports and entertainment products include Major League Baseball, Major League Soccer, UEFA Champions League, Bundesliga, Star Wars, WWE, UFC and more. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007.

The 68th annual Topps Series 1 is a 330-card set featuring current greats like Mike Trout, future stars, newly debuting rookies including 2019 AL Rookie of the Year, Houston Astros’ Yordan Álvarez, World Series highlights and more. Topps Series 1 will also celebrate MLB stars from the past seven decades, featuring legends like Willie Mays, Hank Aaron, Mariano Rivera and many more.

Topps Series 1 will also include randomly inserted tickets for Topps’ first-ever “Celebration of the Decades” party in November. Baseball fans who find a lucky ticket in their pack will get a chance to meet current and former MLB Players in Las Vegas to celebrate the past seven decades of Topps baseball cards.

“The first ever Million Card Rip Party is a unique opportunity for us to showcase the sheer excitement of opening up a new pack of Topps Series 1 cards,” David Leiner, global general manager of sports and entertainment at Topps, said. “We’re thrilled to host the first ever Million Card Rip Party with more than 1 million cards showcasing our innovation in this year’s product, including exciting experiences such as a Celebration of the Decades ticket.”

The Topps Million Card Rip Party was broadcast live from AT&T Stadium on Facebook and YouTube pages and on www.Topps.com. The online broadcast featured interviews with players, Topps executives and card breakers. Don’t miss out on the thrill of opening new packs of 2020 Topps Series 1, which will be available online at www.Topps.com, and at Walmart, Target and hobby stores. For additional information, visit www.Topps.com and www.Candymania.com.

JP Raineri can be reached via email at sports@reedermedia.com.