Women run businesses and households in the age of remote work

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TAMPA, Fla. – The question of where work life ends and home life begins took on new meaning when COVID-19 forced many women to work from home, while simultaneously caring for children whose schools and day care centers shut down. But as women struggle to balance work and home, they may find there are more similarities between the two than they realized, Marsha Friedman, an entrepreneur, wife, mother of four and founder and president of News & Experts, a national PR firm, said. “I’ve always felt that running a business and running a household have a lot in common,” Friedman said, who is also the ForbesBooks author of “Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.” “It’s become even more apparent now
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