SACRAMENTO – With California’s peak fire season underway, Cal Fire is launching a new public education campaign reminding residents to plan ahead and leave early when disaster strikes.The “Set, Go” campaign, which runs from August through October, introduces a refreshed creative approach under the new umbrella message: “Your Home. Your Community. Your California.”This new message is more than just a seasonal one. It represents a broader marketing and awareness initiative that Cal Fire will carry forward across all campaigns in the coming year, designed to emphasize responsibility at every level – from protecting one’s own home, to working together as a neighborhood, to recognizing that wildfire readiness is a shared duty across the state.The Set, Go campaign urg
