‘Shrinkflation’ as manufacturers shrink package sizes becomes commonplace

No, you’re not imagining it — package sizes are shrinkingIt’s the inflation you’re not supposed to see. From toilet paper to yogurt to corn chips, manufacturers are quietly shrinking package sizes without lowering prices.It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. In the U.K., Nestle slimmed down coffee tins from 100 grams to 90 grams.Shrinkflation isn’t new, experts said. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.Edgar Dworsky, a consumer advocate and former assistant attorney general in Massachusetts Edgar Dworsky has documented shrinkflation on his Consum
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