Customer expectations continue to evolve at breakneck speed, and 2025 is likely to usher in further changes to brick-and-mortar stores as retailers compete for shoppers’ attention. With Gen-Z’s spending power projected to reach $12 trillion by 2030, according to Nielsen IQ, industry experts say that they’re leading the retail revolution.“Gen-Z are digital natives, fiercely value-driven, and accustomed to on-demand, personalized experiences. As such, shoppers can expect retailers to dive into new technologies as they strive to deliver innovative experiences that are as seamless and personalized as they are meaningful in the new year,” says Christa Anz, global marketing director at Sensormatic Solutions, a leading global retail solutions provider.According to Sensormatic So
