Joymode founder and CEO Joe Fernandez poses for a photo with an employee during the grand opening of the company’s first storefront located inside Walmart Temecula in November. The store offers thousands of items for seven-day rentals that can be picked up at the store. Valley News/Jeff Pack photo
Just in time for the holidays, Los Angeles-based Joymode opened its first Rentals by Joymode storefront inside Walmart Temecula in early November, hoping to capitalize on a suburban market packed with families.“We know that people like having access to the goods and we know people will come to pick it up,” Joe Fernandez, CEO and co-founder of Joymode, said during the grand opening celebration. “So, we’ve been wanting to explore doing a permanent storefront. Our customers also told us that about 80% of the time they go buy groceries when they get something. The backyard movie night is one of our most popular. It’s the projector, screen, speakers, you know you’re going to want drinks and other stuff. You’re going to the grocery store anyway. You couldn’t get much closer b
