It’s an inflatable paradise at Pump It Up Murrieta

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Pump It Up in Murrieta holds open jump sessions Wednesdays and Thursdays from 3-5 p.m. Valley News/Lexington Howe photo
Sit back, relax and don’t worry about a thing – Pump It Up throws the party for you. With eight large inflatables in two arenas and a party room, Murrieta’s Pump It Up, at 41785 Elm St., Suite 203, creates customized party experiences for all ages. This location opened its doors around 15 years ago, thanks to John Alderson, a former senior vice president of Starbucks coffee. “I spent 25 years with a company called Chart House restaurants,” Alderson said. After Chart House, Alderson spent a few years running Steak and Ale in Dallas, Texas, before taking a position as a senior vice president for Starbucks. After that, Alderson said he thought he might retire doing some work in the hospitality industry. Pump It
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