EU regulators investigating Google’s plan to buy Fitbit

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Fitbit.com
KELVIN CHAN AP Business Writer LONDON (AP) — European Union regulators opened an in-depth investigation Tuesday into Google's plan to buy fitness tracking device maker Fitbit. The EU's executive commission said it was concerned the deal would entrench the U.S. tech giant's position in the online ad market by "increasing the already vast amount of data" the company uses to personalize ads. "Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition," said European Commission Executive Vice-President Margrethe Vestager, who also is the EU's competition commissioner. Google agreed to buy Fitbit in November for $2.1 billion. Privacy, social justice and consumer groups have called on au
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