Southern California is a hot spot for modern professions within the tech and entertainment industries. One of the most sought-after jobs in both industries is known by many names: “Social media influencer,” “Digital creator” and “Online personality.” All those titles describe Miceylene Delgado of Wildomar and Mariah Leeanne of Lake Elsinore. Mariah Leeanne has put her life and perspective in front of the camera on YouTube since 2013. Women between the ages of 25 and 34 make up a majority of her 41,000 subscribers who come for her beauty and motherhood videos. “I started doing hair tutorials and makeup videos,” Leeanne said. “It changed when I got pregnant with Jayden.” Her daughter Jayden is now 3 years old and is a fan favorite on her mother’s channel.