LA28 kicks off journey to 2028 with platform of inclusion and limitless possibility for athletes, artists and advocates

Launching the official journey to the 2028 Olympic and Paralympic Games in Los Angeles, LA28 recently unveiled the new LA28 Olympic and Paralympic Games emblem through a collection of athlete, artist and advocate voices celebrating sport, art and the Los Angeles community. The Olympic and Paralympic marks are inspired by the infinite possibilities Los Angeles represents and honors creativity, diversity, self-expression and inclusion. “There has never been a more important time to give rise to athlete voices,” Casey Wasserman, LA28 chairperson, said. “Sports are a special part of our global culture, connecting people and fans across communities and around the world. The LA28 Olympic and Paralympic Games will be a platform for individual stories of triumph, heartbreak and opportunit