What Matters

Opinion section
Valley News - Opinion
Language has often been a window into a society’s mindset. One type of phrase has been very popular the last few years, and it tells us a lot about America. I am referring to phrases such as “… Matters.” Starting with “size matters” and proceeding on to “Black Lives Matter,” “… Matters” was adopted for dozens of advertising campaigns: “Taste Matters,” “Quality Matters,” “Fresh Matters.” Mazda ads said “Driving Matters.” Some grocery stores have signs saying “More Matters.” It makes me wonder if Americans need guidance when it comes to simple truisms and priorities. Of all the “… Matters” campaigns, two that ring most true to many people are: The New York Times promoting that “The Truth Matters Now More Than Ever,” and MoveOn and
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