TEMECULA – Visit Temecula Valley announced its tourism impact report results for 2019, Thursday, Oct. 1. The report, which was prepared by Dean Runyan Associates, showed the total direct travel spending for Temecula Valley in 2019 was $1.125 billion, representing a 6% increase over 2018.
Travel to Temecula Valley in 2019 generated 9,110 jobs, which is a 3.4 % increase from the previous year. State and local tax revenue due to travel in 2019 was $47.1 million, an increase of 7% over the preceding year. More than 90% of the tax revenue was paid by visitors in lodging, sales and motor fuel taxes; the remainder was paid by travel industry employees and businesses, such as personal and business income taxes.
There was notable growth in the categories of food and beverage services and re