What businesses must do to prepare for 2021

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CHARLESTON – Businesses began 2020 with firm plans and optimistic outlooks. All that evaporated by mid-March as the focus turned from thriving to surviving for most companies. Now, as the year enters its final months, a new question lies just over the horizon. What will 2021 bring and how can businesses be ready? “The future still seems so uncertain and the end of the pandemic still feels a long way off, but despite that there is a lot businesses can do to prepare for success in 2021,” Adam Witty, an entrepreneur and co-author of “Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity and Makes Competition Irrelevant,” said. “I’m sure 2021 will come with its own unexpected twists and turns, but I am also confident the
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