County board establishes ‘Heritage District’ to generate funds for Wine Country

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The Riverside County Board of Supervisors unanimously approved a special assessment district Tuesday, March 2, encompassing the Temecula Valley Wine Country intended to generate revenue for promotional campaigns seeking to ramp up tourism in southwest Riverside County. “This will help us get the word out that we make world-class wine,” Bill Wilson, CEO of Wilson Creek Winery & Vineyards, told the board. “We want the right people to come here, come here for the right reasons and stay longer. That will help everybody. This is the mechanism to get that done.” The new Temecula Valley Wine and Agriculture Heritage District covers the area just east of the city of Temecula, stretching north to Lake Skinner and south toward Vail Lake, with the very northeast corner of the distri
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